The elaboration likelihood model is a theoretical framework by which our attitude towards a subject may change or become reinforced via one of two thought processing modes. One is the peripheral route to persuasion; whereby surface level thought processing of
Behaviour therapy for phobias is as an example of the ‘first wave’ of the modern psychotherapies. Describe some of the therapeutic principles and their theoretical and empirical origins. Phobias are amongst the most common of psychological issues. They are generally
How might you explain Beck’s (1960) ‘cognitive model’ to a person who is depressed and about to start a course of CBT? There are many options for treatment of depression, each with varying degrees of success, invasiveness and duration. Although
Why are we susceptible to visual illusions? Describe 3 different types of illusion and discuss what they tell us about vision. The sense of vision is arguably our most powerful perceptual tool for gathering information from the surrounding environment. However,
Various neuroimaging techniques are utilized to record brain activity, each varying in their spatial, structural and temporal resolution as well as their invasiveness and specificity. Amongst the most commonly used are EEG, an electrophysiological technique measuring electrical activity and fMRI
Immunostaining has diverse applications. It can be used to confirm the presence of particular antigens, quantify levels of a protein and locate cellular protein and components with greater precision than standard histological staining techniques. Antibodies are utilized, which are raised
Paraffin wax is the most commonly used medium for embedding tissue samples prior to staining and sectioning, particularly for the brain which would otherwise be too fragile for micro-thin sections to be prepared for microscopic analysis. Fixation is first employed
Cell culture is a technique enabling in vitro growth and analysis of cells outside of their host tissue, in an artificial environment. This enables intra and extracellular conditions to be more readily modified for scientific enquiry. An early breakthrough involved